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DATA SIGNALS

UTILIZE UNIFD DATA SIGNALS FOR:

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COMPETITVE ANALYSIS

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  • Target customers who visit
    competitive retail

  • Target competitive apps
    your customers use

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TARGET AUDIENCES

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  • Curate custom audiences
    for marketing campaigns

  • Audiences built on our
    platform have 1st
    party consent

  • Encrypted MAID and
    consent validation

  • Upload your custom
    audience to
    client-preferred DSP

  • Target loyalty customers

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AUDIENCE ANALYSIS

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  • Understand migration patterns

  • Conquest against
    your competition

  • Increase frequency
    of visitation

  • Frequency of retail locations

DATA FAQs

  • Q: Is this process determinant or predictive? Predictive.

  • A: What are your compliancy regulations? https://www.unifd.co/datacompliance.
     

  • Q: Does this process comply with GDPR/CCPA/CPRA/etc.?

  • A: Yes.
     

  • Q: Can you do attribution?

  • A: Yes.
     

  • Q: Can I place a tracking pixel in my CTV advertising and have it ingested by Intuizi?

  • A: Intuizi can accept tracking pixel data and place it into context with other data on Intuizi’s platform.
     

  • Q: How can I know that my CTV ad caused an in-store visit?

  • A: You can see visits by people in households that were shown your ad and how many times they have visited your store in the past and in the future.
     

  • Q: Can I use this data for ad targeting?

  • A: Yes. You can use your existing DSP or buy directly from our Signal Providers.
     

  • Q: Can I use this data to review ad frequency?

  • A: Yes. You can see how many times your ad was shown on a specific device and devices around that device.
     

  • Q: Can I use Intuizi to unify my view across multiple technology providers?

  • A: Yes. If you upload your data, you can see that data in context with Intuizi’s other data and the
    correlations of the results from your multiple technology providers.
     

  • Q: Can I upload my 1st party data to Intuizi on a private basis and contextualize it with Intuizi data?

  • A: Yes. Your data, like all data on the Intuizi Platform, will be anonymized (this process is very easy to perform) prior to being ingested.
     

  • Q: Can I upload transaction data from TransUnion or another source and see transaction results per customer visit?
    A: Yes. This works remarkably well. The results will surprise you.
     

  • Q: Can you tell me what channel is the most effective to place advertising on?

  • A: Yes.
     

  • Q: What is the cost to utilize this data?

  • A: Please speak with your UNIFD rep


     

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