
DATA SIGNALS
UTILIZE UNIFD DATA SIGNALS FOR:

COMPETITVE ANALYSIS
-
Target customers who visit
competitive retail -
Target competitive apps
your customers use

TARGET AUDIENCES
-
Curate custom audiences
for marketing campaigns -
Audiences built on our
platform have 1st
party consent -
Encrypted MAID and
consent validation -
Upload your custom
audience to
client-preferred DSP -
Target loyalty customers

AUDIENCE ANALYSIS
-
Understand migration patterns
-
Conquest against
your competition -
Increase frequency
of visitation -
Frequency of retail locations
DATA FAQs
-
Q: Is this process determinant or predictive? Predictive.
-
A: What are your compliancy regulations? https://www.unifd.co/datacompliance.
-
Q: Does this process comply with GDPR/CCPA/CPRA/etc.?
-
A: Yes.
-
Q: Can you do attribution?
-
A: Yes.
-
Q: Can I place a tracking pixel in my CTV advertising and have it ingested by Intuizi?
-
A: Intuizi can accept tracking pixel data and place it into context with other data on Intuizi’s platform.
-
Q: How can I know that my CTV ad caused an in-store visit?
-
A: You can see visits by people in households that were shown your ad and how many times they have visited your store in the past and in the future.
-
Q: Can I use this data for ad targeting?
-
A: Yes. You can use your existing DSP or buy directly from our Signal Providers.
-
Q: Can I use this data to review ad frequency?
-
A: Yes. You can see how many times your ad was shown on a specific device and devices around that device.
-
Q: Can I use Intuizi to unify my view across multiple technology providers?
-
A: Yes. If you upload your data, you can see that data in context with Intuizi’s other data and the
correlations of the results from your multiple technology providers.
-
Q: Can I upload my 1st party data to Intuizi on a private basis and contextualize it with Intuizi data?
-
A: Yes. Your data, like all data on the Intuizi Platform, will be anonymized (this process is very easy to perform) prior to being ingested.
-
Q: Can I upload transaction data from TransUnion or another source and see transaction results per customer visit?
A: Yes. This works remarkably well. The results will surprise you.
-
Q: Can you tell me what channel is the most effective to place advertising on?
-
A: Yes.
-
Q: What is the cost to utilize this data?
-
A: Please speak with your UNIFD rep